Pricing Strategy Keynote Template

Pricing strategy is the pricing method that a company uses to determine the selling price of its goods or services. It is one of the most overlooked and undervalued revenue levers in the business. Choosing the right pricing strategy requires a deep understanding of your product, market, and customers.

The most popular pricing strategies are:

1. Price skimming strategy

2. Market penetration pricing strategy

3. Competitive pricing strategy

4. Premium pricing strategy

5. Package pricing strategy

6. Psychological pricing strategy

7. Value Pricing Strategy

8. Time-Based Pricing Strategy

There are many other commonly used pricing strategies that can be used to separate your company from the competition (such as penetration pricing, deal pricing, bundle pricing, economic pricing, premium pricing, etc.), but the above eight strategies are the main methods for most companies.

Pricing Strategy Benefits

For consumers, the ability to compare different prices is the second most important benefit of buying online. As e-commerce continues to grow, it is becoming easier to compare prices at a glance, which means that consumers will increasingly be looking for the best value they can find.

Having a solid pricing strategy can help you better meet customer expectations by putting a reason behind your higher or lower prices. Your strategy will create a repeatable process that encourages you to think about how your target audience - and perhaps even your competitors - will react to your pricing decisions. As you refine your tactics, you'll be able to convert even the most price-sensitive shopper.

Combined with a great marketing strategy, your pricing strategy may help you transform the perceived value of your products or services in the long run. And to do so you will need the best Pricing Strategy Keynote Template, which is this, just check the slides out!

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